Organizational culture and It’s Important



Organizational culture differentiates the extraordinarily successful companies from all the rest. It can be a powerful, competitive advantage. Organizational culture is the characteristic and the tangible personality originated inside the every organization. Organization culture can designed and leveraged (Morcos, 2018).

Culture definition varied through the years, Groysberg, Lee (2018) defined culture as the collective effect of common beliefs, behaviors, and values of the people within a company. These norms within any organization regulate how employees serve customers and lead to financially performance.

Investing in organizational culture can have an undeniable effect on productivity. Companies that reach position between their culture and innovation strategy do better financially than those that do not. Jaruzelski, Loehr, and Holman categorized a sample of 1,000 worldwide innovating companies based on the degree of alignment between their culture and their innovation strategy. Companies with a high degree of alignment, when compared with those with a low degree of alignment, saw their enterprise value grow 12 per cent faster per annum over five years and their gross profit grow 7 per cent faster per annum. That significant difference was related directly to a company’s ability to fund innovation projects. (Grant & Shamonda, 2018).

Organizational culture has four dimensions or qualities,

The first, every culture is unique. There is no single right answer for perfect culture. Even if organizations have same objective to create a good work environment, there can be different way to achieve it.

Second, culture gives clear guide line for organization to find potential employees who will be a good fit when hiring and gives guideline for employees how to work with fallow members.

Third, culture should natured like any organizational relationship, culture evolve with external and internal factors, sometime expansion and growth of the organization. Moreover, culture should be adjust and controlled to the mission to keep culture align to the organizations core value.

Fourth, organization can rise their internal cultures to become part of their external identity and set them apart. Brand such as Apple and Google are straight reflection of the energy and spirit found inside the company. Their internal culture distinguish them from competitors.

Adapting a good organizational culture help organization to reap the benefit of creating value for customers, employees and other stakeholders  (Morcos, 2018).


References

Grant , M. & Shamonda, H., 2018. Culture and Innovation. [Online]
Available at: https://www.conferenceboard.ca/CBI/research/secretsauce.aspx?AspxAutoDetectCookieSupport=1
[Accessed 30 May 2018].
Groysberg, b., Lee, J., Price , J. & Cheng, J., 2018. The Culture Factor., s.l.: Harverd Busines Review .
Morcos, M., 2018. Organisational Culture and Trends , s.l.: ResearchGate.




Comments

  1. Apsara Wickramarathne11 June 2019 at 01:20

    Having a better culture for an organization is more important as it is the reflection of your company’s core values. The ways in which you conduct business, manage workflow, interact as a team, and treat your customers all add up to an experience that should represent who you are as an organization and how you believe a company should be run.

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