Organizational culture and It’s Important
Organizational culture differentiates the extraordinarily successful companies from all the rest. It can be a powerful, competitive advantage. Organizational culture is the characteristic and the tangible personality originated inside the every organization. Organization culture can designed and leveraged (Morcos, 2018) . Culture definition varied through the years, Groysberg, Lee (2018) defined culture as the collective effect of common beliefs, behaviors, and values of the people within a company. These norms within any organization regulate how employees serve customers and lead to financially performance. Investing in organizational culture can have an undeniable effect on productivity. Companies that reach position between their culture and innovation strategy do better financially than those that do not. Jaruzelski, Loehr, and Holman categorized a sample of 1,000 worldwide innovating companies based on the degree of alignment between their culture and their innov